I believe the most powerful brands don’t just tell stories. They create conversations that people want to join. As a Digital Communications Strategist, I drive the strategy, content, and community engagement that turn brand messages into measurable impact.
Currently, as the Program Lead for Social Media at Ricoh USA, Inc. I lead the strategy and execution for North American B2B channels. Since 2022, I have driven a 41% increase in followers while sustaining an above-industry 3%+ engagement rate. My role is focused on building high-impact digital infrastructure—from overseeing employee advocacy programs via GaggleAmp to partnering with executive leadership to amplify brand voice and strengthen customer connections through data-backed storytelling.
Before joining Ricoh, I was the Senior Marketing Associate at Springboard Collaborative, where I scaled LinkedIn by 77% and built a 70+ asset marketing library that empowered the sales team to reach over 600 school districts nationwide. My career began at Rutgers University, in the English department, where I honed my foundational skills in content production and project management, managing communications for large-scale literary events and departmental newsletters.
This blend of corporate strategy and creative storytelling extends to my personal project, @throwthepasta—a multimedia storytelling platform where I explore food, memoir, and cultural commentary. Whether I am elevating executive thought leadership or building an authentic community from scratch, my focus remains on social media that inspires action and fosters genuine brand belief.
Specialties: Social Media Strategy, Content Creation, Community Management, Analytics & Reporting, Project Management, Storytelling, Executive Communications.